Julie's Bio

Hi, I’m Julie Francis, Founder & Principal of BellaVia Research. It’s nice to meet you!

I’ve been in user experience since before the term “UX” was coined.  I launched BellaVia Research in 2001 to help my clients create fantastic experiences through solid, actionable insights.

I’m a passionate advocate for customers and users.  It’s my goal to provide deep insights with impact (not research reports that gather dust!).  I love getting deep in the messy, nuanced lives of the real people, then synthesizing the learning to bring clarity and focus where before there was only assumptions and questions. My goal is to help you and your team see clearly and understand deeply, so you have a solid foundation improve and innovate.

I’ve had the privilege of working with many great people in companies large and small since I founded BellaVia Research over 15 years ago. Walmart, Spotify, Southern California Edison, Lyft, and Intuit are just a few of the many companies that I’ve had the pleasure to work with. They’ll tell you my work is strong (plus on-time and on-budget), the insights are stellar, and my laugh is infectious.

Let’s talk.  Or better yet, let’s get nachos.